Advanced Digital Marketing Course
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Course sections
Section 1
Getting Started
1
Introduction to Digital Marketing
120 Minutes
Section 2
Setup Your Digital Footprint
1
Design Your Website
120 Minutes
2
Design Your Website
120 Minutes
Section 3
Search Engine Optimization (SEO)
1
SEO Fundamentals
120 Minutes
2
Keyword Research Strategies
120 Minutes
3
Content Optimization
120 Minutes
4
Technical SEO
120 Minutes
5
Link Building
120 Minutes
6
User Experience Signals
120 Minutes
7
SEO Tools and Software
120 Minutes
8
Advanced SEO Strategies
120 Minutes
Section 4
Google Ads
1
Understanding the Basics
120 Minutes
2
Understanding the Basics
120 Minutes
3
Google Ads specs: ad formats, sizes, and best practices
120 Minutes
4
Setting Goals
120 Minutes
5
Choosing the Right Campaign
120 Minutes
6
Exploring Features
120 Minutes
7
Setting Up Campaigns
120 Minutes
8
Optimizing Performance
120 Minutes
9
Account and Billing
120 Minutes
Section 5
Meta Marketing with Facebook
1
Accomplish your goals
120 Minutes
2
Start with business tools
120 Minutes
3
Advertising
120 Minutes
Section 6
Twitter Marketing
1
Understanding the Basics
120 Minutes
2
Advertising
120 Minutes
Section 7
LinkedIn Marketing
1
Getting Started
120 Minutes
2
LinkedIn Ad Types and Assets
120 Minutes
3
Advertising
120 Minutes
Section 8
YouTube Marketing
1
Getting Started with YouTube
120 Minutes
2
Ad Creation
120 Minutes
3
Setup Campaign
120 Minutes
4
Measuring Results
120 Minutes
Section 9
Google Analytics
1
Getting Started
120 Minutes
2
Interface
120 Minutes
3
Basic Reports
120 Minutes
4
Basic Campaign and Conversion Tracking
120 Minutes
Section 10
Affiliate Marketing
1
Understanding The Concept and Features
120 Minutes
2
Optimizing For Success
120 Minutes
Section 11
E-mail Marketing
1
Getting Started
120 Minutes
2
Growing and Optimizing
120 Minutes
Section 12
Content Marketing
1
Content Marketing Fundamentals
120 Minutes
2
Content Production
120 Minutes
3
Blogging and Written Content
120 Minutes
4
Multimedia Content
120 Minutes
5
Promotion and Distribution
120 Minutes
6
Content Marketing Tools
120 Minutes
Section 13
App Store Optimization
1
Getting Started
120 Minutes
2
Introduction to Google Play Console
120 Minutes
3
App Install Ads
120 Minutes
4
App Install Ads
120 Minutes
5
App Promotions
120 Minutes
Section 14
Google Webmaster
1
Getting Started with Google Webmaster
120 Minutes
2
Website Optimization Using Webmaster
120 Minutes
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Meta Marketing with Facebook
Start with business tools
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Meta Marketing with Facebook
Accomplish your goals
Complete
Meta Marketing with Facebook
Advertising
